Hot Wheels Skate
Welcome to the world of Hot Wheels Skate, a thrilling skating paradise where Hot Wheels and Tony Hawk inspire fingerboarders of all levels to push the boundaries of what's possible. In this realm of unexpected thrills and outrageous imagination, the challenger spirit knows no limits or rules.
I played a key role in bringing this segment to life by creating animated social stickers featuring the segment's characters and icons. These stickers were designed for use by our social team and fans on Instagram, adding an interactive and engaging element to the segment's launch. Additionally, I was tasked to provide ongoing support and art direction for TV commercial production, ensuring effective advertising for the new segment's products.
Services
Motion Design, Graphic Design
Year
2022-2024
To animate the colorful characters of Hot Wheels Skate, I adhered to brand guidelines while infusing them with lively movements that captured their rebellious spirit. These animated characters not only enhanced the visual identity but also enriched storytelling, showcasing skateboarding-inspired tricks in a fingerboard context.
The animated stickers were strategically designed to engage fans, easily accessible on Instagram through the #hotwheelsskate sticker search, inviting users to incorporate them into their Instagram Stories
TV Commericals and Paid Social
The TV commercials for Hot Wheels Skate were crafted to showcase a world where kids defy reality and kickflip it into oblivion. Perspective, scale, gravity—nothing plays by the rules because there are no rules. Cereal bowls become skateparks in this imaginative realm. The paid social carousels were an extension of the TV commercials, targeting shoppers and parents. They communicated how fingerboarders of all ages and experience levels can unleash their challenger spirit through Hot Wheels Skate, mastering their skills with a fingerboarding experience that is uniquely Hot Wheels.
