Hot Wheels Monster Truck Power Smashers
The Hot Wheels Monster Trucks Power Smashers branding guide showcases the excitement of smash and crash action in amped-up style. Featuring 1:64 scale die-cast vehicles with Power Smashers deco, each truck boasts vibrant colors and flair, perfect for thrilling demolition play. The guide introduces new illustrations that capture the essence of this segment, providing a comprehensive layout for digital and merchandise spaces.
Services
Branding, Graphic Design
Year
2024
The Hot Wheels Monster Trucks Power Smashers branding guide is a dynamic exploration of high-octane thrills and adrenaline-pumping action. With electrifying key art that captures the essence of smash-and-crash excitement, the guide provides a comprehensive layout for digital and merchandise spaces.
It offers guidance on showcasing the three featured monster trucks — Mega Wrex, Skelesaurus, and Bone Shaker — the main drivers for this new segment, ensuring they are prominently featured across all assets.
Featured Hot Wheels Monster Trucks
SKELESAURUS
BONE SHAKER
MEGA WREX
Digital & Merchandising
For the digital aspect of the Hot Wheels Monster Trucks Power Smashers branding guide, I designed Amazon and YouTube banners tailored to each platform's specifications. These banners were crafted to catch the eye of online shoppers and viewers. The banners were created with ease of use in mind, ensuring they could be readily utilized by our digital teams for effective promotion.
Additionally, I developed various shelf strip and end-cap designs for one-of-a-kind printed displays in stores, capturing the excitement of Power Smashers. Mockups were also created to showcase how all assets, both digital and physical, would look when implemented, providing a comprehensive visual guide for showcasing the energy and thrill of Hot Wheels Monster Trucks Power Smashers.