Hot Wheels Brand Purpose Campaign
Since 1968, Hot Wheels® has evolved from a toy brand into a full-fledged powerhouse franchise. Despite recent growth, there’s an opportunity to push the brand even further. This new Brand Purpose campaign will unlock the power of the Mattel Playbook, educating parents and gift givers on the child development benefits that come with playing with Hot Wheels tracks and playsets.
Below are some assets needed to bring the campaign to life. This guide was developed to ensure consistency across all messaging and, most importantly, inspire parents and spark the challenger spirit in kids everywhere.
Services
Branding, Graphic Design
Year
2023
The campaign hero video evokes a powerful emotional connection with parents, encapsulating the brand’s aspirational tone, daredevil attitude, and unwavering fearlessness in tackling challenges head-on. This connection is further deepened through meticulously crafted designs and promotions that echo the campaign's spirit.
Each design element, from bold graphics to color schemes, reinforces the brand's message of resilience and growth. Through these visuals and promotions, we communicated not just a brand ethos, but a narrative of how children thrive and evolve by persevering through challenges, inspiring parents to embrace this journey alongside them.
Campaign Hero Video
Paid Social Video
Launched the campaign.
Evolved to help advertise new product.
Web & Mobile
The development of the hero campaign extended into creating impactful web and mobile advertisements that strategically promoted the 'Try. Fail. Repeat. Grow.' messaging. This narrative was artfully woven into every aspect of the digital ads, from compelling visuals to persuasive copy. The essence of resilience and growth was strongly represented across paid social assets, leveraging engaging storytelling and elements to resonate with the audience.
