Hendrick Motorsports
At Hendrick Motorsports, I played a pivotal role in the team's achievements, contributing to its rise as the No. 1 team in social media value according to the Sports Business Journal in 2020. My responsibilities included creating all motion and still digital content that reached over 2.2 million total followers across the team's social media platforms, including Facebook, Twitter, and Instagram. I applied best practices in visual design to both static and interactive elements, ensuring consistent adherence to branding and graphics standards.
Services
Graphic Design, Videography,
Motion Design
Year
2019-2022
2020 Paint Scheme Preview
Unveil Annoucement
Example announcement for the schemes running at Atlanta.
Example scheme preview for Freightliner sponsorship.
Paint Schemes
As part of my role at Hendrick Motorsports, I was responsible for designing, creating, and producing video presentations, social media graphics, and special projects for marketing materials. One of the key projects I worked on was producing videos and graphics for weekly paint scheme reveals, showcasing new sponsor car designs. These reveals were instrumental in highlighting brands such as Valvoline, Hooters, Ally, Mountain Dew, A SHOC Energy, Axalta, UniFirst, Hendrick Automotive Group, and NAPA AUTO PARTS, ensuring their visibility and impact across our social media platforms.
Wallpaper Wednesdays
Preview some of the wallpapers via this link.
I designed wallpapers for our fans every Wednesday. These wallpapers were posted via Twitter and Instagram Story, offering a glimpse into the race location, featured car schemes, and sometimes even special driver moments such as championship wins. This initiative aimed to engage fans and provide them with exclusive content that celebrated our team's achievements and racing experiences.
