Folds of Honor QuikTrip 500
The Folds of Honor QuikTrip 500 was a thrilling Monster Energy NASCAR Cup Series race held at Atlanta Motor Speedway in Hampton, Georgia. Spanning 325 laps on the 1.54-mile-long asphalt quad-oval intermediate speedway, the event showcased intense racing action and excitement.
As part of my contributions to this event, I collaborated closely with the marketing and sales departments to develop captivating graphics and videos for Atlanta Motor Speedway's marketing efforts. These initiatives helped to promote and elevate the visibility of the Folds of Honor QuikTrip 500, making it a memorable and engaging experience for fans and participants alike.
Services
Graphic Design, Photography,
Videography
Year
2016-2019
I played a significant role in developing logos for the Folds of Honor QuikTrip 500 event. Working closely with the sales team, I created a series of logo mockups that were tailored to attract potential sponsors. These mockups were designed with careful consideration of the event's theme and audience, ensuring they resonated with prospective sponsors' brand identities and marketing objectives.
Through strategic logo development and presentation, I contributed to securing main sponsorships for the event. The logos I created were instrumental in showcasing the event's value proposition and appeal to sponsors, ultimately leading to successful partnerships that enhanced the overall branding and success of the Folds of Honor QuikTrip 500.
The Souvenir Program
I spearheaded the planning, asset gathering, design, and printing of the 84-page souvenir program for the NASCAR race weekend. Taking full ownership of this project, I managed every aspect from start to finish, ensuring a seamless process that culminated in the delivery of high-quality programs to over 70,000 fans during the race weekend. Additionally, I played a key role in designing the special die-cast car that was sold with the program, enhancing the overall value and appeal of the souvenir package.
Photography and Videography
During the NASCAR race weekend event, I took on the roles of both photographer and videographer. I captured high-quality images that were used for future marketing materials and provided support for the sales department's sponsor follow-up presentations. Additionally, I captured compelling video footage and created engaging social media videos to promote the event and build excitement among fans, further contributing to the overall success and impact of the race weekend.
